PixelWorks Domains

Is a Better Domain Name Worth the Price? A Plain Math Check

Gives owners a simple way to compare the price of a stronger name against the jobs, calls, and repeat customers it can bring in.

How Much Should a Small Business Spend on a Domain Name?

There's a plain answer to how much a small business should spend on a domain name. It isn't a single number — it's a range you set against what the name saves you. Here's how to figure yours.

PixelWorks Domains Team·

When a Better Domain Name Isn't Worth It for Your Business

Not every business needs to change its domain name. Here's an honest look at when a better domain name is not worth the price for a small business — and when it is.

PixelWorks Domains Team·

What a Name Customers Can Say Out Loud Saves You on Ads

A domain people can hear once and type correctly turns radio spots, van wraps, and word of mouth into free traffic. Here's how a memorable domain name lowers advertising costs for a small business.

PixelWorks Domains Team·

One-Time Price vs. Yearly Renewal: What a Domain Really Costs

A premium domain has two price tags: the one-time cost to own the name, and the small yearly fee to keep it. Here's the full math, so nothing surprises you later.

PixelWorks Domains Team·

.com or the Cheaper Ending: What the Price Gap Actually Buys You

A .com often costs more than .net, .biz, or .co. Here's what that extra money really buys a small business—and when the cheaper ending is fine.

PixelWorks Domains Team·

Is a $1,500 Domain Worth It for a One-Location Shop?

One shop, one town, and a $1,500 price tag on a name. Here's a plain way to decide if a premium domain name is worth the price for a small business like yours.

PixelWorks Domains Team·

The Real Cost of a Hard-to-Spell Domain (Let's Do the Math)

A domain nobody can spell quietly leaks customers every week. Here's how to put a real dollar figure on the cost of a hard-to-spell domain name for a small business.

PixelWorks Domains Team·

How Many New Customers a Better Domain Has to Win to Pay for Itself

Does a better domain name pay for itself for a small business? Do the plain math: what one customer is worth, and how few new ones it takes to cover the price.

PixelWorks Domains Team·
More in What a Good Domain Name Is Worth to a Small Business:All of What a Good Domain Name Is Worth to a Small BusinessCommon Domain-Name Mistakes That Quietly Cost You WorkThe Word-of-Mouth Test: Names Customers Can Say Out LoudWhat a Hard-to-Spell Domain Costs You Every MonthWhen Your Current Domain Is Holding the Business Back