The Word-of-Mouth Test: Names Customers Can Say Out Loud

Shows how a name that survives being said across a counter or over the phone turns referrals into actual visits, and how to test yours.

Why Spelling Out Your Web Address Is Costing You Calls

If you have to spell your web address every time you say it, you're losing customers who never type it right. Here's what a domain name that's hard to spell for customers really costs you.

PixelWorks Domains Team·

The Radio Test: Can a Customer Say Your Domain Out Loud?

If a customer can't repeat your web address after hearing it once, they can't find you. Here's the radio test—and how to know if your domain name is easy to say over the phone.

PixelWorks Domains Team·
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