PixelWorks Domains

The Word-of-Mouth Test: Names Customers Can Say Out Loud

Shows how a name that survives being said across a counter or over the phone turns referrals into actual visits, and how to test yours.

When Your Business Name and Domain Don't Match Out Loud

Your sign says one thing. Your web address says another. When your business name doesn't match the domain name customers say, you lose people who were already looking for you.

PixelWorks Domains Team·

Can Siri Find You? The Voice Search Test for Your Domain

More customers are talking to their phones instead of typing. Here's a simple test to see if your domain name is easy for voice search to find — and what to fix if it isn't.

PixelWorks Domains Team·

Short vs. Descriptive: Which Domain Do People Remember?

A short name is easy to say. A descriptive one tells people what you do. Here's how to pick the domain your customers will actually remember and type right.

PixelWorks Domains Team·

One Name, Two Spellings: When Customers Type It Wrong

Some business names sound clear but get typed wrong every time. Here's how to spot a domain name misspelling customers get wrong before it costs you calls.

PixelWorks Domains Team·

Does Your Domain Pass the Bar Test? Say It, Don't Show It

If a customer told a friend your web address across a loud bar, could that friend find you later? That's the test that matters. Here's how a memorable business name people can repeat wins work you never see.

PixelWorks Domains Team·

Hyphens, Numbers, and 'Z' for 'S': Names That Trip People Up

Hyphens, numbers, and clever spellings feel fine when you type them. Out loud, they cost you calls. Here's why these tricks hurt small businesses—and what to pick instead.

PixelWorks Domains Team·

Why Spelling Out Your Web Address Is Costing You Calls

If you have to spell your web address every time you say it, you're losing customers who never type it right. Here's what a domain name that's hard to spell for customers really costs you.

PixelWorks Domains Team·

The Radio Test: Can a Customer Say Your Domain Out Loud?

If a customer can't repeat your web address after hearing it once, they can't find you. Here's the radio test—and how to know if your domain name is easy to say over the phone.

PixelWorks Domains Team·
More in What a Good Domain Name Is Worth to a Small Business:All of What a Good Domain Name Is Worth to a Small BusinessCommon Domain-Name Mistakes That Quietly Cost You WorkIs a Better Domain Name Worth the Price? A Plain Math CheckWhat a Hard-to-Spell Domain Costs You Every MonthWhen Your Current Domain Is Holding the Business Back