Lists the clear warning signs—people can't find you, you spell it out constantly, it doesn't match your trade—that say the name is costing more than it saves.
A hyphen or a number in your web address seems harmless until a customer can't say it, type it, or find it. Here's the real cost—and when it's worth fixing.
If people can't spell your web address after you say it out loud, they can't find you. Here's how a domain name customers can't spell or remember quietly costs you work — and how to tell if yours is doing it.