Common Domain-Name Mistakes That Quietly Cost You Work

Walks through the everyday naming slip-ups—hyphens, odd spellings, cutesy endings—that make a business harder to find and remember.

That Free Wix or GoDaddy Subdomain Is Costing You Customers

A free website builder subdomain like yourshop.wixsite.com looks fine until a customer tries to type it. Here's why your own domain name is worth the small yearly fee.

PixelWorks Domains Team·

Running Your Business on a Facebook Page With No Domain of Your Own

A Facebook page feels free and easy. But a small business with no website domain, just social media, is building on rented land. Here's what that costs you — and the fix.

PixelWorks Domains Team·

How a Missed Renewal Quietly Takes Your Website Offline

A domain name doesn't announce when it lapses. It just stops working. Here's how a missed renewal takes a small business offline — and the simple habits that keep it from happening to you.

PixelWorks Domains Team·

Your Truck Says One Thing, Your Domain Says Another

When your domain name doesn't match your business name, customers who saw your truck can't find you online. Here's what that gap costs, and how to close it.

PixelWorks Domains Team·

Why a .net or .biz Domain Sends Your Customers to the Wrong Site

If your business runs on a .net or .biz, some of your customers are typing .com and landing somewhere else. Here's what that costs you and when it's worth fixing.

PixelWorks Domains Team·

When a Clever Business Name Leaves Customers Guessing Your Web Address

A clever business name can win a laugh and still lose you work if nobody can guess the web address. Here's how a clever domain name customers don't understand costs you calls—and what to do about it.

PixelWorks Domains Team·

Can Your Customer Spell It Over the Phone? The Spelling Test

If a customer has to guess how to spell your web address on the phone, you lose the visit. Here's a one-minute test that shows whether your domain name passes.

PixelWorks Domains Team·

Hyphens and Numbers in a Domain Name: Why They Cost You Calls

Hyphens and numbers seem harmless on the sign-up screen. But out in the real world—over the phone, on a truck, in a voicemail—they lose you calls. Here's why, and what to do instead.

PixelWorks Domains Team·
More in What a Good Domain Name Is Worth to a Small Business:All of What a Good Domain Name Is Worth to a Small BusinessIs a Better Domain Name Worth the Price? A Plain Math CheckThe Word-of-Mouth Test: Names Customers Can Say Out LoudWhat a Hard-to-Spell Domain Costs You Every MonthWhen Your Current Domain Is Holding the Business Back