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Insights on domain investing, brand marketplace strategy, and what we're seeing across PixelWorks shops.
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See all topics →Choosing a Domain Name for Your Small Business
A plain-spoken guide to picking a name customers remember, say out loud, and type right the first time. This is the front door for every owner deciding what to put on their sign, truck, and business cards.
16 articles →Domain SEO & Authority: Turning a Name Into Market Advantage
Covers how domain choice, history, and portfolio strategy influence search authority, backlink equity, and long-term rankings. Bridges the gap between owning a great name and extracting measurable strategic value.
68 articles →How Your Domain Name Helps Customers Find You on Google
What a name actually does—and doesn't do—for local search, clear from myth. Helps owners understand the honest role a good name plays alongside their site and Google Business Profile.
16 articles →Domain Names by Trade and City
How local businesses pair their trade with their town to help nearby customers find them, with examples across contractors, clinics, shops, and service companies in the metros our shops cover. Ties directly to our city-and-trade storefront model.
16 articles →What a Good Domain Name Is Worth to a Small Business
A practical way to weigh a better name against its price—measured in customers who remember you, fewer misspellings, and referrals that land. Covers the common naming mistakes that quietly cost owners work.
16 articles →Moving Your Business to a Better Domain Name
For owners already running a site on a clunky or hard-to-say domain, a step-by-step look at what switching involves, what it costs, and how to keep from losing traffic. Answers the 'is it worth it?' question head-on.
16 articles →Brandable Domains for Startups: Naming as a Growth Asset
How founders and brand builders choose memorable, defensible names that compound trust, funding appeal, and market positioning. Captures the high-value founder audience and pairs naturally with the shop's inventory.
68 articles →Latest articles
When Keeping Your Old Domain Is the Smarter Call
A better name isn't always worth the switch. Here's when not to change your business domain name — and how to tell if your current one is already doing its job.
Naming Your Domain Too Narrow to Grow Into
A domain that names exactly what you do today can box you in tomorrow. Here's how to spot a domain name too specific for a growing business — and pick one with room.
Why a .net or .biz Domain Sends Your Customers to the Wrong Site
If your business runs on a .net or .biz, some of your customers are typing .com and landing somewhere else. Here's what that costs you and when it's worth fixing.
Can Too Many Keywords in a Domain Hurt You With Google?
Worried that a domain packed with keywords looks spammy to Google? Here's what actually happens, what doesn't, and how to pick a name that helps you get found.
Coined or Real-Word: Which Do Local Customers Actually Remember?
Made-up names can stand out, but real words are easier to say and spell. Here's how coined vs real-word names customer recall really plays out for a local business.
Switching to a Better Domain: Do You Lose Your Site's Age?
Worried that moving to a better domain name wipes out years of Google trust? Here's what actually carries over when you switch, what doesn't, and how to keep your rankings.
How a Trade-and-City Domain Makes Word-of-Mouth Referrals Stick
Most referrals happen out loud, in a driveway or a waiting room. A domain name customers can say out loud for referrals turns those moments into new work instead of dead ends.
Suburb, Metro, or Whole City: Which Goes in the Name
Should your domain name say your suburb, your metro area, or the whole city? Here's how to pick the one that matches where your customers actually look for you.
The .Com Is Taken but the Trademark Isn't — What That Actually Means
You found a name you like. The .com is already registered, but nobody has trademarked it. Here's what that gap actually tells you—and what to do about it.
Did the Domain Ever Block Google? Checking Robots.txt History
A domain that once told Google to stay out can carry that habit into your new site. Here's how to check a domain's robots.txt and noindex history before you buy.
Moving to a New City? When to Update Your Domain First
If your business is relocating, your domain name might need to move too. Here's how to tell whether it matters, and when to make the switch so you don't lose customers.
Why Customers Keep Adding an S: Plurals That Cost You Calls
One extra letter can send your customers to the wrong website. Here's how singular vs plural domain name confusion quietly steals calls—and how to fix it.