Choosing a Domain Name for Your Small Business

A plain-spoken guide to picking a name customers remember, say out loud, and type right the first time. This is the front door for every owner deciding what to put on their sign, truck, and business cards.

The hyphens, odd spellings, and clever tricks that cost owners customers, and what to choose instead.

Why Hyphens and Numbers in a Domain Cost You Customers

Hyphens and numbers make a domain harder to say, spell, and remember. Here's why they quietly cost small businesses customers—and what to use instead.

PixelWorks Domains Team·Sep 21, 2026