The hyphens, odd spellings, and clever tricks that cost owners customers, and what to choose instead.
If you have to spell your website out loud every time you say it, you have a problem. Here's the hard-to-spell domain name mistake small businesses make—and a quick test to catch it.
Hyphens and numbers make a domain harder to say, spell, and remember. Here's why they quietly cost small businesses customers—and what to use instead.