How Your Domain Name Affects Getting Found on Google

A plain look at what a domain name does and doesn't do for showing up in local search results.

Hyphens and Numbers in a Domain: Do They Hurt You on Google?

Wondering if a hyphen or a number in your domain name drags down your Google ranking? The short answer and the practical one aren't the same. Here's what matters for a small business.

PixelWorks Domains Team·

Does Your Domain Have to Match Your Business Name to Get Found?

Your business name and your domain name don't have to be identical for Google to find you. Here's what actually matters, and when a close-but-different domain is fine.

PixelWorks Domains Team·

.com or Something Else? What Google Cares About in Your Domain

Wondering if .com beats .net, .co, or .shop in search? Here's the honest answer on whether your domain extension affects Google ranking—and what actually matters to customers.

PixelWorks Domains Team·

Does an Older Domain Rank Better Than a Brand-New One?

You've heard older domains rank higher on Google. Here's the honest answer for a small business owner deciding whether an aged name is worth paying more for.

PixelWorks Domains Team·

How Long Before a New Domain Name Shows Up on Google?

Bought a new domain and wondering when Google will find it? Here's how long it really takes, what speeds it up, and what to do while you wait.

PixelWorks Domains Team·

City + Trade Domains: Do They Help You Show Up in Local Searches?

A domain like austinroofingpros.com looks built for local search. But does putting your city and trade in the name actually move you up on Google? Here's the honest answer.

PixelWorks Domains Team·

Will Switching to a Better Domain Hurt Your Google Ranking?

Thinking of moving your site to a name customers can actually say? Here's the plain truth about whether changing your domain name affects your Google ranking — and how to move without losing what you've built.

PixelWorks Domains Team·

Do Keywords in Your Domain Name Actually Help You Rank on Google?

A domain with your trade and city in it feels like it should rank better. Here's the honest answer on whether keywords in a domain name help Google ranking—and what actually matters more.

PixelWorks Domains Team·
More in Choosing a Domain Name for Your Small Business:All of Choosing a Domain Name for Your Small Business.com or Something Else: Picking the Right EndingCommon Domain-Name Mistakes Small Businesses MakeIs a Better Name Worth Paying For?Names Customers Can Say Out Loud