A practical way to weigh what a stronger, easier name is worth against sticking with a hard-to-say one.
A premium name costs more than the $12 version. Here's how to tell if it earns its keep for your small business — and when the cheap add-on is fine.
A plain answer to how much to spend on a domain name for a small business — what the price actually buys, when a better name pays off, and when $12 is plenty.