Moving Your Business to a Better Domain Name

For owners already running a site on a clunky or hard-to-say domain, a step-by-step look at what switching involves, what it costs, and how to keep from losing traffic. Answers the 'is it worth it?' question head-on.

Is a Better Domain Worth the Switch? Weighing Cost vs. Payoff

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A plain look at what a switch actually costs a small business against what a clearer name gets you, so owners can decide if moving is worth doing at all.

How to Put a Dollar Figure on a Hard-to-Say Domain

A hard-to-say domain costs you more than you think. Here's a plain way to put a dollar figure on it, so you know what a good domain name is worth to a small business.

PixelWorks Domains Team·

New Domain vs. Fixing the One You Have: How to Decide

Wondering if you should buy a new domain or keep the one you've got? Here's a plain checklist to sort a name worth fixing from one worth replacing.

PixelWorks Domains Team·

How Long Before a Better Domain Name Pays for Itself?

Wondering how long until a new domain name pays off? Here's a plain-spoken look at what actually drives the payback for a small business — and when the switch is worth it.

PixelWorks Domains Team·

When Keeping Your Old Domain Is the Smarter Call

A better name isn't always worth the switch. Here's when not to change your business domain name — and how to tell if your current one is already doing its job.

PixelWorks Domains Team·

5 Signs Your Current Domain Is Quietly Losing You Customers

A hard-to-say web address can cost you calls, clicks, and trust without you ever seeing it happen. Here are five signs your domain name is costing you business — and what to do about each one.

PixelWorks Domains Team·

Will You Lose Your Google Rankings If You Change Domains?

Worried that a new domain name will wipe out your spot on Google? Here's what actually happens when you move—and the one step that carries your rankings over.

PixelWorks Domains Team·
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Keeping Your Google Traffic When You Change Domains

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How 301 redirects work and the steps that let you move to a new domain without dropping the search rankings and visitors you already have.

Submit a New Sitemap After You Switch Domains (and Why)

After you move to a better domain name, a fresh sitemap tells Google your new pages exist. Here's what a sitemap is, how to submit one, and why it speeds up the switch.

PixelWorks Domains Team·

Don't Forget Your Local Listings When You Change Domains

Redirects handle Google search. But your Google Business Profile, Yelp, and map listings still point at the old name. Here's how to fix them fast.

PixelWorks Domains Team·

The Checklist to Run Before You Point Your Site to a New Name

Switching your website to a better domain? Run this checklist first. It's the plain-English list of things to line up so you keep the Google traffic you already earned.

PixelWorks Domains Team·

5 Ways Small Businesses Lose Traffic When They Change Domains

Switching to a better domain name is worth it—but a few common slip-ups can wipe out the Google traffic you already have. Here are the mistakes to avoid, in plain terms.

PixelWorks Domains Team·

Using Google's Change of Address Tool: A Plain Walkthrough

Switching your website to a better domain name? Google's Change of Address tool tells Search it should follow you. Here's how to use it, step by step, in plain language.

PixelWorks Domains Team·

How Long Before Google Catches Up After You Switch Domains?

Switched your website to a better domain name and waiting on Google? Here's a plain, honest timeline for how long it takes rankings to catch up—and what makes it faster.

PixelWorks Domains Team·
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The Step-by-Step Move: From Old Domain to New Site

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A start-to-finish walkthrough of pointing the new domain, moving the site, and forwarding the old address so nothing goes dark during the switch.

How to Point Your New Domain to Your Current Website

Got a better domain but already have a site you like? You don't have to rebuild it. Here's how to point a new domain to your existing website, step by step.

PixelWorks Domains Team·

Update Your Google Business Profile and Listings After a Domain Move

Changed your domain? Your redirects can be perfect and customers will still land on the wrong site if your listings point to the old name. Here's how to update Google Business Profile and the other places your address lives.

PixelWorks Domains Team·

How Long Until Google Recovers After You Change Domains?

Worried your traffic will tank if you switch domains? Here's a realistic timeline for how long SEO takes to recover after a domain change—and what speeds it up.

PixelWorks Domains Team·

The Pre-Move Checklist: What to Do Before You Switch Domains

Before you point your business at a new domain name, run through this short checklist. A little prep now keeps your traffic, your email, and your phone from going quiet later.

PixelWorks Domains Team·

Don't Lose Your Email: Moving Your Business Inbox to a New Domain

Switching to a better domain name? Your email address changes too. Here's how to keep email when changing domain name—so no message, contact, or reply falls through the cracks.

PixelWorks Domains Team·

Telling Google You Moved: Using Search Console's Change of Address

Moved your business to a better domain? Here's how the Change of Address tool in Google Search Console tells Google where you went—so your customers can still find you.

PixelWorks Domains Team·
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Telling Customers and Fixing Listings After a Domain Change

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How to update Google Business Profile, email, signage, and directory listings so existing customers still find you after the address changes.

Update Your Social Media Bios After a Domain Change

Changed your web address? Your Instagram, Facebook, and LinkedIn bios still point at the old one. Here's how to update social media profiles after changing a domain name in a few minutes.

PixelWorks Domains Team·

Should You Change Your Email Address When You Get a New Domain?

You bought a better domain for your business. Should your email address change too? Here's the plain answer, plus how to switch without losing a single message.

PixelWorks Domains Team·

Do Old Links Still Work After You Move to a New Domain?

Move your site to a better domain name and every old link points to the wrong place—unless you set up redirects. Here's what breaks, what keeps working, and how to fix it.

PixelWorks Domains Team·

Fixing Your Yelp, Facebook, and Directory Links After a New Domain

Got a better domain name? Now your old address is scattered across Yelp, Facebook, and a dozen directories. Here's how to update every link so customers and Google find the right site.

PixelWorks Domains Team·

What to Tell Customers When Your Website Address Changes

Changed your website address? Here's exactly what to say to customers, where to say it, and how to make sure nobody gets a dead link or a lost feeling.

PixelWorks Domains Team·

A Simple Checklist for Fixing Business Listings After You Switch Domains

Changed your website address? Here's a plain business listings checklist after a domain change—so customers, and Google, find your new site instead of a dead link.

PixelWorks Domains Team·
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When to Make the Move: Timing a Domain Switch Around Your Business

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Choosing the right moment to switch—slow seasons, a rebrand, or a new phone number—so the change causes the least disruption to daily work.

Redesigning Your Site? Do the Domain Switch at the Same Time

If you're rebuilding your website anyway, that's the cheapest moment you'll ever get to move to a better domain name. Here's why the two jobs belong together.

PixelWorks Domains Team·

How Far Ahead to Plan a Domain Switch Without Losing Traffic

How long does it take to change your business domain name? Here's a realistic timeline, plus how to plan far enough ahead that Google and your customers follow you.

PixelWorks Domains Team·

5 Signs It's Finally Time to Drop Your Hard-to-Say Domain

If you spell your web address out loud every time you say it, that's a problem. Here are five clear signs you need to change your business domain name — and what to do about it.

PixelWorks Domains Team·

Moving to a New City? When to Update Your Domain First

If your business is relocating, your domain name might need to move too. Here's how to tell whether it matters, and when to make the switch so you don't lose customers.

PixelWorks Domains Team·

New Name, New Domain: Timing a Switch Around a Rebrand

Changing your domain name during a rebrand only works if the timing lines up. Here's how to sequence the name, the site, and the switch so customers and Google keep finding you.

PixelWorks Domains Team·

Should You Switch Domains During Your Slow Season?

The slow season sounds like the safe time to move your website to a better name. Sometimes it is. Here's how to tell if it's really the best time of year to change your business domain name.

PixelWorks Domains Team·