Is a Better Domain Worth the Switch? Weighing Cost vs. Payoff

A plain look at what a switch actually costs a small business against what a clearer name gets you, so owners can decide if moving is worth doing at all.

Does a Better Domain Actually Bring in More Calls?

A new domain name doesn't dial the phone for you. But a name people can hear, remember, and type right removes the friction that quietly costs you calls. Here's how to tell if it would help your business.

PixelWorks Domains Team·

How to Put a Dollar Figure on a Hard-to-Say Domain

A hard-to-say domain costs you more than you think. Here's a plain way to put a dollar figure on it, so you know what a good domain name is worth to a small business.

PixelWorks Domains Team·

New Domain vs. Fixing the One You Have: How to Decide

Wondering if you should buy a new domain or keep the one you've got? Here's a plain checklist to sort a name worth fixing from one worth replacing.

PixelWorks Domains Team·

How Long Before a Better Domain Name Pays for Itself?

Wondering how long until a new domain name pays off? Here's a plain-spoken look at what actually drives the payback for a small business — and when the switch is worth it.

PixelWorks Domains Team·

When Keeping Your Old Domain Is the Smarter Call

A better name isn't always worth the switch. Here's when not to change your business domain name — and how to tell if your current one is already doing its job.

PixelWorks Domains Team·

5 Signs Your Current Domain Is Quietly Losing You Customers

A hard-to-say web address can cost you calls, clicks, and trust without you ever seeing it happen. Here are five signs your domain name is costing you business — and what to do about each one.

PixelWorks Domains Team·

Will You Lose Your Google Rankings If You Change Domains?

Worried that a new domain name will wipe out your spot on Google? Here's what actually happens when you move—and the one step that carries your rankings over.

PixelWorks Domains Team·

What Switching to a Better Domain Actually Costs a Small Business

The price of a better domain name is more than the sticker. Here's the real cost of changing your business domain name—the money, the time, and the parts nobody warns you about.

PixelWorks Domains Team·
More in Moving Your Business to a Better Domain Name:All of Moving Your Business to a Better Domain NameKeeping Your Google Traffic When You Change DomainsTelling Customers and Fixing Listings After a Domain ChangeThe Step-by-Step Move: From Old Domain to New SiteWhen to Make the Move: Timing a Domain Switch Around Your Business