Choosing the right moment to switch—slow seasons, a rebrand, or a new phone number—so the change causes the least disruption to daily work.
Changing your domain name during a rebrand only works if the timing lines up. Here's how to sequence the name, the site, and the switch so customers and Google keep finding you.
The slow season sounds like the safe time to move your website to a better name. Sometimes it is. Here's how to tell if it's really the best time of year to change your business domain name.