Update Your Social Media Bios After a Domain Change

You moved your website to a better domain name. Good. The hard part is done. But there's one spot that doesn't fix itself: your social media bios.

Every platform you use has a little slot for your web address. Instagram, Facebook, LinkedIn, TikTok, YouTube, X. If you set those up a year ago and typed in the old name, they still show the old name today. Changing your website doesn't touch them.

Here's how to update social media profiles after changing a domain name, so nobody lands on a link that sends the wrong message.

Why this matters more than it looks

Your redirect probably handles the click. If the old address still forwards to the new one, a customer who taps your bio link usually ends up in the right place. That part is fine for now.

The problem is what people read. Your bio is where someone decides whether to trust you. If your sign, your van, and your front door all say one name, but your Instagram bio says a different one, people notice. It looks like you forgot something. And a redirect won't last forever, so the sooner the bio matches, the better.

There's also the plain fact that a bio link is one of the few places a stranger reads your web address and might type it later. You want them typing the name you actually use.

Make a quick list first

Before you start clicking, write down every place your business shows up online. Not just the big ones. Think about:

• Instagram, Facebook, and LinkedIn
• YouTube and TikTok, if you post video
• X, Pinterest, or Nextdoor
• Any industry group or association profile
• Link-in-bio pages like Linktree

You probably have five or six. A couple you forgot you made. The list keeps you from leaving one behind.

What to change on each profile

Most platforms have two or three spots that hold your old address. Check all of them.

The website field

This is the obvious one. It's the clickable link near the top of your profile. Swap in the new address. On Instagram you edit it under Edit Profile; on Facebook it's in your Page's About section.

Your bio or description text

Plenty of people type their web address into the bio text too, not just the link field. Read your bio line by line. If the old name is in there, change it.

Your username or handle

This one trips people up. If your handle is built around the old name — say @oldname_plumbing — it won't update on its own. Changing a handle is optional, and you don't have to rush it. But if the old name is being retired for good, a matching handle keeps everything consistent. Just know that old links to your profile may break when you change it.

Pinned posts and link stickers

Check your pinned post and any link stickers on saved stories. Those often carry an old address that nobody thinks to look at.

Don't skip your link-in-bio tool

If you use a tool like Linktree to hold several links, open it and fix every button inside. People update the Instagram field and forget the tool it points to. The whole point of that page is to send clicks somewhere, so make sure it's the right somewhere.

A smart order to do it in

You don't have to do these all at once. Start with the platform your customers actually use. For a lot of local businesses that's Facebook or Instagram. Fix that one well, then work down the list on your own time.

Social bios are one piece of a bigger job. The same old address is sitting on your map listing, your review pages, and your printed stuff. If you want the full run-down, we put together a simple checklist for fixing business listings after you switch domains. Facebook is a special case with its own steps, covered in fixing your Yelp, Facebook, and directory links after a new domain. And your Google Business Profile deserves its own pass, since that's what most people see first.

While you're in there, check your email

A lot of bios list a contact email too. If that email still ends in the old name, it sends mixed signals right next to your new web address. Deciding whether to switch it is a bigger question — we walk through it in should you change your email address when you get a new domain.

One last thing: the links other people hold

Your profiles are yours to fix. But other sites and old posts link to your old address, and you can't edit those. That's exactly what redirects are for. If you're not sure yours is set up right, read do old links still work after you move to a new domain before you count on it.

Updating your bios takes maybe fifteen minutes across all your accounts. It's the kind of small job that makes the whole move look finished instead of half-done.

Still weighing whether a cleaner name is worth the switch at all? Have a look at names for your city and trade, or ask us about one specific domain you have in mind. It takes about a minute.