How to Update Your Google Business Profile After a Domain Change
Got a better domain name? Your Google Business Profile still points to the old one. Here's how to update it, why it matters for getting found, and what to check afterward.
You moved your website to a better domain name. Good. But your Google Business Profile — the box that shows up when someone searches your business — still points people to the old address. If you don't fix it, folks click and land on a page that's gone, or worse, on nothing at all.
The fix takes about five minutes. Here's how to update your Google Business Profile after changing your domain, and what to double-check once you're done.
Why this one matters more than most listings
Think about how people find a local business today. They search your name, or they search "plumber near me," and Google shows a little card with your hours, your phone number, and a link to your website. That card is your Google Business Profile. For a lot of small businesses, it gets more clicks than the website itself.
So if the website link on that card is wrong, you're leaking customers at the exact moment they're ready to call or book. Fixing it is the first thing to do after a domain change, not the last.
How to update the website link
You'll need to be signed in to the Google account that manages your profile. If you're not sure which account that is, it's usually the one you used when you first claimed your listing.
- Search your business name on Google, or open the Google Business Profile you manage.
- Find the Edit profile option. It shows up right in search results when you're signed in as the owner.
- Go to the Contact section and look for the website field.
- Replace the old web address with your new one. Type it in full, including the https:// part.
- Save.
Google sometimes reviews changes before they go live, so don't panic if it doesn't update the second you hit save. Most edits post within a few hours to a couple of days. If you want the official walkthrough, Google keeps its own help page here: Google Business Profile Help.
Point it at the right page
Small thing that trips people up: don't just paste your homepage if the old link went somewhere specific. If your listing used to send people to a booking page or a services page, send them to the same kind of page on the new site. Match the intent, not just the domain.
Check these three things after you save
Updating the field is the easy part. The follow-up is where most people stop too soon.
1. Click your own link
Search your business the way a customer would. Click the website link on your profile. Make sure it lands on a real, working page on the new domain — not an error, not the old site, not a blank screen.
2. Make sure the old address forwards
Plenty of people have your old link saved, bookmarked, or printed on a card. Those old web addresses should send people to the matching page on your new domain automatically. If they don't, you'll lose the folks who don't come through Google at all. We walk through this in Do Old Links Still Work After You Move to a New Domain?
3. Confirm the rest of your profile is still right
A domain change is a good moment to glance at your phone number, hours, and address. If your email changed with the domain, decide whether the contact email on file needs updating too — here's how to think about that.
Your Google Business Profile is not the only listing
Here's the part people miss. Google doesn't just read your profile. It also looks at where else your business shows up online — Yelp, Facebook, your chamber of commerce page, industry directories. When those all agree on your name, address, phone, and website, Google trusts the information more and shows you higher.
So if your Google profile says one domain and a dozen other listings still say the old one, you've got a mismatch. That can quietly hurt how you rank. Fixing every listing is its own job, and we made a plain checklist for it: A Simple Checklist for Fixing Business Listings After You Switch Domains. For the big directories specifically, see Fixing Your Yelp, Facebook, and Directory Links After a New Domain.
Don't forget the humans
Google will catch up. Your regular customers might not. The people who already know you — the ones who text you for the next appointment or ask for your website at the counter — deserve a heads-up. A quick note on your receipts, a line in your next email, a sign at the front. It doesn't take much. Here's what to tell customers when your website address changes.
The short version
- Edit the website field on your Google Business Profile and paste the full new address.
- Wait a few hours to a couple of days for it to post.
- Click your own link to confirm it works.
- Make sure old links forward to the new site.
- Update your other listings so they all match.
- Tell your regulars.
Doing this well is part of a bigger move. If you're still weighing whether a cleaner name is worth the switch at all, start with the pillar guide: telling customers when your website address changes is a good next read once you've made the call.
And if you're browsing names for your city or trade and want to know whether one in particular is a fit, tell us the domain — we'll give you a straight answer in a sentence, no pitch.
