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Insights on domain investing, brand marketplace strategy, and what we're seeing across PixelWorks shops.
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See all topics →Choosing a Domain Name for Your Small Business
A plain-spoken guide to picking a name customers remember, say out loud, and type right the first time. This is the front door for every owner deciding what to put on their sign, truck, and business cards.
17 articles →Domain SEO & Authority: Turning a Name Into Market Advantage
Covers how domain choice, history, and portfolio strategy influence search authority, backlink equity, and long-term rankings. Bridges the gap between owning a great name and extracting measurable strategic value.
69 articles →How Your Domain Name Helps Customers Find You on Google
What a name actually does—and doesn't do—for local search, clear from myth. Helps owners understand the honest role a good name plays alongside their site and Google Business Profile.
17 articles →Domain Names by Trade and City
How local businesses pair their trade with their town to help nearby customers find them, with examples across contractors, clinics, shops, and service companies in the metros our shops cover. Ties directly to our city-and-trade storefront model.
17 articles →What a Good Domain Name Is Worth to a Small Business
A practical way to weigh a better name against its price—measured in customers who remember you, fewer misspellings, and referrals that land. Covers the common naming mistakes that quietly cost owners work.
17 articles →Moving Your Business to a Better Domain Name
For owners already running a site on a clunky or hard-to-say domain, a step-by-step look at what switching involves, what it costs, and how to keep from losing traffic. Answers the 'is it worth it?' question head-on.
17 articles →Brandable Domains for Startups: Naming as a Growth Asset
How founders and brand builders choose memorable, defensible names that compound trust, funding appeal, and market positioning. Captures the high-value founder audience and pairs naturally with the shop's inventory.
69 articles →Latest articles
Do Customers Trust .com More Than Newer Endings?
Most customers still expect .com — but that doesn't mean a newer ending will sink you. Here's what trust really comes down to, and when it's safe to skip .com.
Austin Service Companies: City-Plus-Trade Domain Names That Get Found
If you run a service business in Austin, a name that says your city and your trade is easy to remember and easy to find. Here's how to pick one—and what it's worth.
.com or the Cheaper Ending: What the Price Gap Actually Buys You
A .com often costs more than .net, .biz, or .co. Here's what that extra money really buys a small business—and when the cheaper ending is fine.
The Old Exact-Match Google Boost: Does It Still Work?
There used to be a shortcut: buy a domain with your keywords in it and jump up in Google. Here's what changed, what still helps, and what a name actually does for a small business today.
5 Ways Small Businesses Lose Traffic When They Change Domains
Switching to a better domain name is worth it—but a few common slip-ups can wipe out the Google traffic you already have. Here are the mistakes to avoid, in plain terms.
Trade-Plus-City Names: When "AustinRoofing" Beats a Brand
A name like AustinRoofing tells people exactly what you do and where. Here's when a trade-plus-city domain beats a made-up brand name for a local business — and when it doesn't.
Does a Freshly Registered Domain Raise Questions With VCs?
You registered your startup's name last month. Will investors care that it's new? Here's what domain age actually signals during fundraising—and what to fix instead.
Switching to a Better Domain: Do You Lose Your Site's Age?
Worried that moving to a better domain name wipes out years of Google trust? Here's what actually carries over when you switch, what doesn't, and how to keep your rankings.
Can Too Many Keywords in a Domain Hurt You With Google?
Worried that a domain packed with keywords looks spammy to Google? Here's what actually happens, what doesn't, and how to pick a name that helps you get found.
Coined or Real-Word: Which Do Local Customers Actually Remember?
Made-up names can stand out, but real words are easier to say and spell. Here's how coined vs real-word names customer recall really plays out for a local business.
When Keeping Your Old Domain Is the Smarter Call
A better name isn't always worth the switch. Here's when not to change your business domain name — and how to tell if your current one is already doing its job.
Naming Your Domain Too Narrow to Grow Into
A domain that names exactly what you do today can box you in tomorrow. Here's how to spot a domain name too specific for a growing business — and pick one with room.