Examines when a founder should invest in the .com over alternative extensions to maximize trust, recall, and long-term brand equity.
A practical framework for deciding how much to pay for a .com domain—based on stage, revenue, and strategic value, not gut feeling or seller pressure.
The .com vs .io debate isn't about aesthetics—it's about trust, resale value, and risk. Here's how the two extensions actually perform for startups over the long haul.