Separates the myth from the truth about whether putting your trade or city in the domain moves you up in search results.
Short answer: hyphens don't help you rank, and they can cost you customers who mishear the name. Here's what hyphens actually do and when they're worth it.
Should your main keyword live in your domain name or your page title? Here's a plain answer for small business owners deciding where a keyword earns its keep on Google.
A new website has no track record with Google. So does a keyword in the domain give it a head start an older site doesn't need? Here's the honest answer for small businesses.
Your domain name and your Google Business Profile both help customers find you—but they do different jobs. Here's which one moves the needle for a local business, and where to put your effort first.
Worried that a domain packed with keywords looks spammy to Google? Here's what actually happens, what doesn't, and how to pick a name that helps you get found.
A keyword in your domain name gives you a small nudge with Google, not a shortcut. Here's how much it really moves the needle for a local business—and what matters more.
A domain like AustinRoofing.com looks like it should rank. A brand name looks like a gamble. Here's what city and trade keywords in a domain name actually do for Google—and which one is right for your shop.
An exact-match domain like sanantonioplumber.com used to be a shortcut to page one. Here's what it does for a local business today, and what matters more.