Separates the myth from the truth about whether putting your trade or city in the domain moves you up in search results.
A domain like AustinRoofing.com looks like it should rank. A brand name looks like a gamble. Here's what city and trade keywords in a domain name actually do for Google—and which one is right for your shop.
An exact-match domain like sanantonioplumber.com used to be a shortcut to page one. Here's what it does for a local business today, and what matters more.