Helps businesses that cover several towns or a whole metro decide whether to name for their home city, the biggest market, or the region.
Worried a metro name in your domain will make nearby small-town customers feel it's not for them? Here's when a big-city domain name hurts small-town customers — and when it actually helps.
You serve two cities with about the same number of customers. Only one fits cleanly in your domain name. Here's how to break the tie without overthinking it.
If you work in five towns, you can't put all five in your domain. Here's how to find the one city customers actually type into Google — and build your name around it.
Your domain says one city, but now you work three. Here's how to decide whether changing your domain name after expanding to a new city is worth it—and how to move without losing customers.
You're headquartered in one town but most of your jobs are out in the suburbs. So which city belongs in your domain name? Here's how to decide without overthinking it.
If your trucks cross city lines every day, a one-city domain name can box you in. Here's when a metro or region name in your domain works better—and how to pick one.
You serve three towns. Should you buy separate domain names for each city you serve, or run everything from one? Here's the plain answer, and when the extra names actually help.
You cover five cities but a domain name only fits one. Here's how to decide whether to name a city at all—and which one—when your work spreads across a metro.