Explains the way a name that matches what people search for near them supports being found on Google and Maps for local jobs.
A national franchise has a bigger ad budget than you. But a local trade domain gives you something they can't buy: a name that says you're right here, right now.
You drive to the job instead of waiting for customers to walk in. That changes how people find you. Here's why a trade-and-city domain works for a service-area business with no storefront.
A name like TucsonPlumber.com does half the selling before anyone clicks. Here's how a city and trade domain shows what a local business does—and why it wins first-time customers.
If you work across a whole metro, do you name your domain after one city or the region? Here's how to pick a trade domain that matches where your customers actually are.
Most referrals happen out loud, in a driveway or a waiting room. A domain name customers can say out loud for referrals turns those moments into new work instead of dead ends.
A name like DenverRoofer.com says what you do and where. Your company name says who you are. Here's how to decide which one belongs on your website—and why it might not be a either/or choice.
When someone needs a plumber in Dallas, they type it that way. Here's how matching your domain to local search terms customers use helps them find you and remember you.
The honest answer to whether a city in your domain name helps local Google ranking—what it actually does, what it doesn't, and how to tell if it's worth it.