PixelWorks Domains

Using Comparable Sales to Price a Domain

How to source, filter, and interpret comparable domain sales data to anchor a defensible price rather than relying on gut feel.

Retail vs. Wholesale Comps: Which Domain Sales Should You Price Against?

Not every domain sale belongs in your comp set. Here's how to tell retail comps from wholesale ones—and which market your valuation should actually reflect.

PixelWorks Domains Team·

Old Comps, New Market: Adjusting Domain Sales for Time Decay

A three-year-old comparable sale isn't a current comp—it's a data point that needs a discount rate. Here's how to adjust domain comps for sale date so your valuation reflects today's market, not yesterday's.

PixelWorks Domains Team·

Matching True Comps: Finding Domains That Actually Compare

A comparable sale only defends your price if the domain actually resembles yours. Here's how to build a true comp set—matching on length, structure, keyword, and intent—so your valuation holds up under scrutiny.

PixelWorks Domains Team·

5 Comparable-Sales Mistakes That Wreck Your Domain Valuation

Comps are the backbone of a defensible domain price—until they aren't. Here are five domain comparable sales mistakes that quietly inflate valuations, and how sharp operators avoid them.

PixelWorks Domains Team·

How Many Comparable Sales Do You Need for a Defensible Price?

There's no magic number of comps for domain appraisal—but there is a defensible one. Here's how to know when your comparable sales sample is strong enough to price with confidence.

PixelWorks Domains Team·

How to Read NameBio Sales Data Without Overpaying

NameBio is the industry's richest archive of domain sales—but raw data lies if you read it wrong. Learn how to interpret comps, filter noise, and price without overpaying.

PixelWorks Domains Team·

How to Adjust Comps for Length, TLD, and Keyword Differences

Raw comparable sales rarely match your domain exactly. Learn a disciplined framework for adjusting domain comps for differences in length, TLD, and keyword strength—so your valuation holds up.

PixelWorks Domains Team·

Where to Find Reliable Comparable Domain Sales Data (NameBio & Beyond)

The best comparable domain sales data sources for defensible valuations—NameBio, escrow records, marketplace archives, and more, ranked by reliability and blind spots.

PixelWorks Domains Team·
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