Explains how existing inbound links and referring domains carry over on acquisition, and how to preserve or squander that link authority post-purchase.
You bought the domain for its authority. Now decide: redirect it into an existing site or rebuild on it directly. Here's how each path preserves—or leaks—link equity.
A backlink profile audit before buying a domain separates real authority from inherited liabilities. Here's the operator's framework for evaluating link equity before you wire funds.